Branding Principles

Branding, Logo Design
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Be Authentic.  Your logo should communicate the spirit your brand would like to convey. The colors, style and typography of your logo should be true to your product or business. Be Unique.  Your name, logo or mark should be original and easily distinguished from other business's. Be creative when designing your visual identity. Consider Your Color.  Consider the emotions your colors portray. For example, red ignites passion, and blues can have a calming effect. Consider your...